Experts agree: effective PR can help to educate and influence audiences through a variety of channels, including newspapers and other print media, the web, social media, radio, television and more. Most important, quality Public Relations can positively enhance brand/individual awareness and image where marketing or advertising alone can't.

So whether you're looking to improve your company's name recognition and image, do a better job of communicating with your employees, get media training or seek out speaking opportunities or board appointments, E. M. Connolly Communications can help.

If you're still unsure if PR is the right option for you or your company, here are a few questions to ask yourself:

• Do I want more customers?
• Do I want to influence/educate a particular audience?
• Do I want to strengthen brand recognition?
• Do I need to better communicate with employees, the media, analysts or shareholders and I just don't have the time or staff?
• Do I have marketing and advertising in place but no PR?
• Do I have a story to tell or a new product to talk about?
• Do I have shareowners with whom I need to communicate?
• Could I do a better job at making them ambassadors of my business?

If you've answered yes to any of these questions, you're a good candidate for public relations support. Contact E. M. Connolly Communications to discuss what options are right for your business.